Context
Large veterinary organization requiring structured recruitment data across the entire United States. Data needed to support targeted outreach aligned to practice location and geography.
The problem
Professional data was fragmented across 50 separate state licensing systems with no consistent structure, no unified format, and no way to filter by geography or proximity to specific practices.
What changed
- Aggregated and standardized licensing data across all 50 states into a single, consistent schema.
- Separated active from inactive professional profiles.
- Built geo-mapping on practice proximity, enabling distance-based targeting.
- Integrated the final dataset directly into the client's existing HR infrastructure.
Outcome
- 100,000+ active professionals structured, verified, and integrated.
- Recruitment targeting aligned with real-world geography rather than administrative boundaries.
- Dataset continuously maintained to reflect licensing updates across states.
