Context
Swiss software vendor expanding into Latin America and the Caribbean. Multiple countries, different regulatory environments, language requirements across the region.
The problem
Fragmented data across unfamiliar markets. No established presence or brand recognition. Language barriers across the target region. Standard English-language outbound would fail on relevance and deliverability.
What changed
- Built regional datasets per country, segmented by institution type and relevance.
- Qualified accounts based on sector fit and buying capacity.
- Executed campaigns in both English and Spanish with market-specific messaging.
- Mapped regional contacts across executive, business, and technical roles.
Outcome
- Operational outbound running across multiple LATAM countries simultaneously.
- Localized messaging aligned with regional context rather than translated from English templates.
- Bilingual execution maintained consistent deliverability and relevance across markets.
